Built for the
physical world.
Physical Goods works behind the scenes of businesses that make, move and sell tangible products.
The value is in making the whole operation work.
Products reach people through a network of decisions, providers and handoffs. Each part can be competent on its own while the overall system still falls short.
We establish the structure between those parts. We choose partners carefully, coordinate the work, create visibility and stay accountable for the operation we take on.
Judgment, structure and execution.
We can lead a specific project or operate as an ongoing partner. We work with warehouses, carriers, manufacturers and specialists as the situation requires, with one clear operating structure around the work.
Physical Goods is operated by Phaedra Lab LLC.
The business serves companies seeking a more capable physical-product operation, from a first structured launch to the coordination of an established network.
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